Friday, April 8, 2011

Are your locks Cheaper than Menards?

I had a customer call asking if they could buy locks from me cheaper than Menard's the other day. I told the customer that with all due respect I think they are asking the wrong question. The question should be do you sell locks that are more durable and have better security? The fact is your first concern should be will the lock help prevent someone from breaking into my house and then how long will it last. When you think about it, even a cheap lock will last you a few years before it wears out, but the security and the finish durability of the lock will not be as good as a grade two lock.

A excellent grade 2 lock can and should last for decades but the real advantage is the extra security it can provide for you and your family.

Here's an example:

Lets say you pick up a lock at a store and it is $30 and then let's say you buy a good grade two lock from your Locksmith that cost $60. By definition of the lock grades, a grade two lock should last about twice as long as a grade three. In other words. Over ten years you could go through two grade three locks for every grade two lock you have. Your actual out of pockett cost for your locks are exactly the same. The big difference is the security of your home will be much better with a grade two lock and a reinforced strike plate.

The moral of the story is Price should not be the first consideration when you buy locks. Security and grade should be the biggest factors.

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